The publisher is also slowly building up a loyal following for its Rainbow Six: Siege team-based shooter. But with the Uplay Store, the company can sell its games directly to consumers without Microsoft or Sony taking a cut. It also performs well on digital storefronts like the Xbox Store, PlayStation Store, and Valveās PC-gaming portal Steam. The company is already one of the top publishers on the Xbox One and PlayStation 4 at physical retailers like GameStop and Walmart. For Ubisoft, this is an attempt to take further control over how it delivers its products to consumers.
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